Résumé

Mike
Watson

Multimedia designer and digital marketing specialist with 5+ years developing integrated web, email, print, social, video and mobile designs across in-house and agency environments.

Experience

Freelance Graphic Designer / Web Developer

Mike Watson Design · Denton, TX · Mar 2020 — Present

  • Designing websites, logos and marketing graphics for businesses in the Dallas–Fort Worth area.
  • Recent client projects: txmorristeam.com, lonestarblondie.com, luxuryhomestexas.com.

Multimedia Designer / Digital Marketing Specialist

Higginbotham Insurance Agency · Fort Worth, TX · Mar 2022 — Jun 2025

  • Designed employee insurance plan flyers, benefit guide booklets, enrollment materials, large-scale print collateral and executive-level PowerPoint decks.
  • Played a key role during a rebrand, developing print and digital assets across multiple touchpoints.
  • Created integrated marketing content across email, web, print and social, translating complex employee benefits plans into clear, production-ready creative.
  • Collaborated with copywriters, creative directors, project managers, executive leadership and sales managers through approval and revision cycles.
  • Produced motion graphics, testimonial videos, commercial spots, internal training videos and animated social assets.
  • Built, maintained and updated WordPress websites and landing pages using HTML, CSS, PHP, JavaScript and plugins.
  • Supported email marketing campaigns distributed to thousands of recipients.
  • Built internal web-based tools: customer request forms, automated price-quote generators, logo-branded flyer delivery tools and infographic reporting assets for benefit-guide analytics.

Graphic Designer (contract)

TCU — Texas Christian University · Fort Worth, TX · Jan — Dec 2021

  • Designed printed campus flyers; updated the campus phone-book directory (InDesign, Illustrator).

Graphic Designer (contract)

Sally Beauty Holdings · Denton, TX · Nov 2019 — Oct 2020

  • Designed in-store display graphics; photo editing and digital asset management (InDesign, Photoshop).

E-Commerce Business Owner

Active Gear Shop · Denton, TX · Mar 2020 — Present

  • 2,850+ sales; copywriting, product listings, customer service and on-time shipping.
  • Original t-shirt graphics and listing graphics (Photoshop, Illustrator).

Web Developer / Graphic Designer

The Crouch Group · Denton, TX · May — Nov 2019

  • Built small-business WordPress sites: triconconstruction.net, campbellfamilylaw.com.
  • SEO-optimized digital ad campaigns, graphics and social content (Google Business, Semrush).

Graphic Designer

Tagg Team Sports & More · Haslet, TX · Mar — May 2019

  • T-shirts, logos, business cards, banners, signs and printed materials.

Additional

Order Entry Specialist / Investigative Operations Support

Cluso Investigation · Southlake, TX · Apr 2026 — Present

  • Confidential case processing, database updates, client communication and training-documentation improvements.

Image Labeling Analyst / A.I. Visual Data Specialist

TEKsystems · Plano, TX · Apr 2018 — Mar 2019

  • Labeled and edited thousands of machine-learning images under strict confidentiality; consistently in the top 5 for productivity on a team of dozens.

Technical Assistant III / Library Student Assistant

University of North Texas · Denton, TX · Jan 2014 — May 2018

  • Set up sound and video systems for live events; camera operation and live audio mixing.

Education

Bachelor's Degree — Interdisciplinary Art & Design Studies / Marketing

University of North Texas, College of Visual Arts & Design · May 2018

Skills

Graphic DesignWeb DesignDigital MarketingPrint DesignIllustrationSocial MediaWordPressUI / UXFigmaHTMLCSSPHPPythonJavaScriptPhotoshopIllustratorInDesignPremiere ProAuditionAdobe XDAfter EffectsArtificial IntelligenceCanvaSEOAsanaTrelloB2B / B2CCerosFlowcodeChatGPTMidjourneyShopifyMailchimpBufferPhotographyCMSVideo EditingAnimationMotion DesignTypographyOnline RetailCopywritingMicrosoft OfficeTeamsZoomRemote Work