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Higginbotham · 2025
Employee Benefit Guides
A season of benefit guides, enrollment flyers and summaries for employers across food, construction, finance, tech and ticketing — each one built on the client's own brand, not a template.
The challenge
Benefit guides are dense, regulated and due on tight enrollment deadlines — and every employer wants theirs to feel like their company, not like the broker's. The work had to be fast, accurate and distinct.
Approach
Start from each client's identity — Terrasoul's earthy palette and ingredient photography, FCS Construction's navy and gold, aINSIGHT's orange line icons — and design a cover that a new hire would recognize as their own. Inside, a repeatable grid and clear hierarchy turn plan details into something you can scan in a minute.
