Sally Beauty · Higginbotham · 2020–2025

Email Marketing

Retail promotions and benefits communications built for the inbox — long-scroll layouts that stay readable on a phone, with one clear action per block.

Client / context: Sally Beauty (Cosmo Prof) and Higginbotham clients
My role: Designer — layout, typography, product imagery and campaign assets for emails sent to thousands of recipients.
Disciplines: Digital MarketingWeb & UI
Tools: Photoshop, Illustrator, HTML email, Mailchimp

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Cosmo Prof January shopping guide email: stacked marble bands with product cut-outs, serif italic headlines and black Shop Now buttons

Two very different inboxes

For Sally Beauty's professional brand, the job was to make a monthly sale guide feel premium: marble textures, editorial serif italics and product cut-outs, with a shop button in every band. For Higginbotham's healthcare clients, the job was trust and clarity — one question, two programs, one date and a QR code.

Oncology Consultants webinar email about $0 maintenance and specialty prescriptions with navy header and QR code — 01Oncology Consultants — prescription programs webinar email (2025).

Email Matrix

I also built an interactive newsletter demo app that shows template systems for several companies, each switchable between four color themes — a quick way to show clients how one layout flexes across brands.

Next project → Trade Matrix