Higginbotham Public Sector · 2024

Texas Schools Health & Benefits Program

One public-sector benefits program, many touchpoints — survey results, plan education, a maternity series, bookmarks and banners, each adapted to its format without losing the brand.

Client / context: TSHBP via Higginbotham Public Sector (in-house)
My role: Multimedia Designer — layout, information design, photo selection and editing, and format adaptation across print and screen, through approval cycles with copywriters and account teams.
Disciplines: PrintDigital MarketingInformation Design
Tools: InDesign, Illustrator, Photoshop

TSHBP 2023 member survey results in 16:9: a teacher in a classroom framed by red and navy data bubbles reading 13%, 11%, 4% and an 89% satisfaction score

The challenge

School-district employees get a lot of benefits mail and read very little of it. The program needed to explain self-funded insurance, share member-survey results and promote maternity resources in a way people would actually stop and read — on paper, on screens and in email.

Portrait flyer version of the TSHBP survey results with the same data bubbles around the teacher — 01Portrait flyer version.

Compare Plans flyer contrasting self-funded and fully insured plans on monthly cost, claims payment and return of premiums — 02Compare Plans — side-by-side plan education.

Flyer titled Is a Self-Funded plan the key for your district, with four icon-led benefits over a photo of two runners — 03Self-funded plan explainer.

Self-insurance flyer: a smiling professional behind six white icon cards explaining contributions, stop-loss and flexibility — 04Self-insurance at a glance.

Approach

Lead with one big, honest number or question, then make the detail scannable. I built a consistent kit — TSHBP red and navy, rounded information cards, circular data callouts and real-people photography — and re-composed each piece for its medium instead of shrinking the same file. The survey results, for example, ran as a portrait flyer, a landscape print and a 16:9 screen version.

Maternity series page on why prenatal care matters, with circular photo icons and soft lavender layout — 05Maternity series — prenatal care.

Maternity series page on lactation resources with rounded cards and circular photos — 06Maternity series — lactation resources.

Wide TSHBP banner of five smiling runners with the line Fuel your potential. Invest in your well-being. — 07Bookmark and banner series.

Next project → Employee Benefit Guides